Tips 60

Increasing Sales Conversion with Direct Mail

Using direct mail helps to build credibility with the prospect. Post cards, catalogs, reports, newsletters, or other print materials that are sent in a timely manner will enable you to close the sale faster and more consistently. Prospects feel you are a credible organization when they see your information in writing.

Plan on sending some information immediately upon receipt of new leads or prospects.  That way, when you call 3-4 days later, they've already had a chance to review your opportunity.

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