Performance Based Advertising Yellow PagesPerformance Based Advertising from National Yellow Pages



They Laughed When We Pitched Yellow Page Advertising:
—Until They Heard How Much Their Competitors Were Making.

Our friend Don Draper from MADMEN, would likely say that the primary job of advertising is to engage a reaction.  Real world ad man, David Ogilvy would probably say that the first sign of a reaction would be a response—a direct response.

So when you first hear of Yellow Pages, we bet your first reaction is to dismiss this entire media.  “Who uses YELLOW PAGES anymore?” is probably what it sounds like.

But when you hear that the three major Yellow Pages directories nationally attract billions of references from consumers that are ready to buy—well the story changes. 
Then, when you hear that you can secure display advertising in upwards of 200 to 405 million Yellow Pages directories AND PAY ONLY FOR EACH CALL, you want to learn more.

Introducing Performance Based Advertising or PBA available now for Yellow Pages Advertising.

Need Response?  Call 1-800-334-4500
For national direct response advertisers seeking critical dominance in their field, Last Second Media Inc offers a strategic plan called PBA Yellow Pages.

Now you can enjoy the power of Yellow Pages advertising with performance based advertising to secure million dollar advertising programs --but pay only for each call.

PBA Yellow Pages is one of the most effective methods to get your business name in the forefront of big business decisions.   Now top-of-mind awareness costs no more than other offline media.  With Last Second Media, you pay only for leads, not for ad placements. Your Yellow Pages ads are given premium positions, with four-color display ads placed in highly targeted headings.

With Performance Yellow Page advertising, you now generate highly qualified, cost efficient sales leads from consumer Yellow Pages directories that are distributed throughout the U.S.

Making Yellow Pages Advertising Cost Effective for Direct Marketers

Last Second Media is a leader in PBA for the Yellow Pages industry. Even if you’re involved with one program,  we can extend and expand our PBA relationships to other Yellow Pages publishers.

Our ads are distributed in all 50 states, within 2000 local editions, and in large and in small markets. One of the great benefits is that National direct marketers can grow their incremental lead volume through participation in this cost-effective program.

Is PBA Yellow Page Marketing Right for Your Business?

When it’s time to generate more phone leads for your business, Last Second Media provides high-value national placements in Yellow Page Directories that make the phone ring and the cash registers ring:

  • You pay only for valid sales leads - not for ad placements
  • Your color ads are prominently featured in highly targeted headings/categories
  • You generate qualified sales leads from ready-to-buy respondents through the phone
  • Your program grows as your ad is distributed to new directories throughout the year
  • PBA Yellow Pages is low maintenance, high volume, and very affordable

Last Second Media specializes in generating qualified sales leads for direct marketers on a PBA basis. Contact us now to find out how we can generate sales leads for you with Performance Based Yellow Page Advertising.

Request the White Paper on Yellow Pages Advertising by Email


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Founded Nov 3, 2003 to provide innovative and profitable lead generation programs that propel growth.

We use the scientific methods of Direct Response Marketing to test, modify then scale marketing programs for million dollar gains.

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