Internet Radio Advertising 1-800-334-4500

Target: |
Urban Area: White-Collar |
Spot Length: |
:60 Spot |
Length of Test: |
2 - 3 Weeks |
Pre-Paid Cost: |
$8,100 |
Reach |
15 Million |
Reach 15 Million Listeners for Under
$.60 CPM with Internet Radio Advertising
OVERVIEW:
We'll run an individual :60 audio spot within the internet streaming broadcast of over 60+ radio stations. Based on the results of the media test, we will then offer performance-based pricing (Per Inquiry) for roll out on up to 600+ additional streaming audio radio broadcast venues. You'll pay nothing for broadcast after the test, just for each valid lead.
ABOUT INTERNET RADIO ADVERTISING BROADCAST:
Internet radio refers to a stream of audio content that is broadcast via the internet. It is becoming increasingly popular as more internet users move to high-speed internet connections and seek free quality audio content online. Walk around any office in the US, and you'll see workers listening to their favorite radio stations via the internet.
With instant access to internet response and a fantastic demogra phic of hard-to-reach, younger, white-collar professionals; direct response advertisers are excited about the low cost and huge reach afforded by marketing on professional internet radio broadcast over the web.
The market is large. There are an estimated 2.1 - 2.7 billion streams/progressive download views per month in the professional, ad supported or free content segment.
And unlike traditional Arbitron ratings for broadcast radio, internet radio has accurate listenership measurement. Here's how you can test 15 million listeners with your Per inquiry offer.
DETAILS:
Up to 60 Markets
15,000,000 Insertions
:60 Length
Testing Cost Per Spot: |
$.00054 (about 5% of a penny per spot) |
Effective Reach: |
15,000,000 |
Estimated Audience: |
15,000,000 |
TESTING CPM: |
$.54 CPM (It costs a little over fifty cents to reach 1,000 listeners) |
AVERAGE CPM: |
$1.25 CPM |
Formats: |
The nation's biggest news-talk outlets, Rock, some Gospel. |
Radio Market Feeds Emanated From (Up to 60 DMAs):
+ WORLDWIDE INTERNET COVERAGE:
Albuquerque |
Harrisburg |
Oklahoma City |
Allentown |
Ithaca |
Portland |
Atlanta |
Knoxville |
Portsmouth |
Augusta |
Kokomo |
Presque Isle |
Baton Rouge |
Lafayette |
Providence |
Binghamton |
Lancaster |
Reno |
Birmingham |
Lansing |
Saginaw |
Boise |
Little Rock |
Salt Lake City |
Buffalo |
Los Angeles |
San Francisco |
Charleston |
Memphis |
Spokane |
Chattanooga |
Minneapolis |
Springfield |
Chicago |
Modesto |
Stockton |
Colorado Springs |
Muncie |
Syracuse |
Columbia |
Muskegon |
Tri-Cities |
Dallas/Ft. Worth |
Nashville |
Tucson |
Des Moines |
New Bedford |
Tuscaloosa |
Detroit |
New London |
Washington DC |
Erie |
New Orleans |
Wilkes-Barre |
Flint |
New York |
Worcester |
Grand Rapids |
|
|
Frank Pournelle.msba
frank@lastsecondmedia.com
1-800-334-4500 |