Advertising Tips
Peruse our library of direct response marketing tips designed to help you learn insider secrets and get better results from your media investments.
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- Tip #56 - Buying the Lowest CPM Time on Television
- Tip #66 - :10 Second Billboard Sponsorships
- Tip #68 - Getting the Most Volume from your PI TV Campaign
- Tip #70 - Test Your Offer Without Breaking the Bank
- Tip #78 - Buying Time on Local Cables vs. Last Second Cable
- Tip #80 - Reap More Profits with Closed Captioning
- Tip #81 - National TV Advertising with Perks
- Tip #88 - Legal Client Wins Big with Last Second Cable
- Tip #94 - Geographic Targeting with Last Second Cable
- Tip #77 - Supplementing DRTV with DR Radio
- Tip #84 - Introducing: Residual Radio
- Tip #91 - Pay for Performance Radio Testing
- Tip #54 - Using Search Engines to Power Offline Media Buys
- Tip #59 - Increasing Sales Conversion from Web Inquiries
- Tip #69 - Is Your Web Landing Page Costing You Business?
- Tip #86 - Closing Your Sales with Digital Media
- Tip #87 - Digital Television & Shorter Attention Spans
- Tip #90 - Digital Marketing - Email to Flash
- Tip #102 - Web Video Syndication for Killer Search Rankings
- Tip #53 - Your Offer
- Tip #57 - Fixed vs. Controlled Media Costs
- Tip #58 - Marketing Professionalism
- Tip #65 - Be Compelling
- Tip #67 - Beat Clutter
- Tip #73 - Beating Scarcity
- Tip #75 - Excellent Execution
- Tip #82 - Targeting Your Customer - Not the Offer
- Tip #89 - Know What a Win is
- Tip #95 - Econometrics for Lead Generation
- Tip #64 - Our Neighbors are Just Like Us
- Tip #74 - Vanity 800 Numbers - For Big Profits? Or just Big Egos?
- Tip #83 - Importing the Premium Call-to-Action
- Tip #92 - Media Management System
